Press Release

October press release

October is National Breast Cancer Awareness Month. Last year more than 203,000 women were diagnosed with breast cancer and American Society of Plastic Surgeons members performed more than 73,000 breast reconstruction procedures.

As a board-certified plastic surgeon in Santa Monica who regularly works with breast cancer survivors, I strongly urge support of October as National Breast Cancer Awareness Month by reminding women you love to schedule regular cancer screenings, including both examinations and mammography.

Early detection through self-examination and medical screening are key prevention methods. For the estimated 211,000 women that will be diagnosed with breast cancer this year, advancements in treatment therapies including lumpectomies and skin-sparing mastectomies, which provide better short- and long-term cosmetic results, as well as break-through legislation have helped make such devastating news easier to bear.

Improvements in post-surgical therapies, including several breast reconstruction options, are helping allay the fear of disfigurement from mastectomy. Typically, plastic surgeons make recommendations based upon patientsí age, health, anatomy, tissues, and goals. The most common procedures include skin expansion followed by the use of implants, or flap reconstruction.

Equally important to breast cancer survivors is the 1998 passage of the Womenís Health and Cancer Rights Act (WHCRA) that mandates insurance coverage for breast reconstruction following mastectomy. Board-certified plastic surgeons, such as myself, know first-hand how breast reconstruction improves a survivorís self-esteem and confidence after mastectomy.

The American Society of Plastic Surgeons (ASPS) was a major supporter of the WHCRA, and is proud to have been part of the effort to stop insurance denials for this important surgery. Now almost every woman who loses her breast to cancer has the option to have it rebuilt through reconstructive surgery. Breast reconstruction procedures increased nearly 150% between 1992 and 2002, with 73,026 women choosing reconstruction in 2002.

My fellow members of ASPS and I are well aware of the devastating effects of breast cancer. We support all women in their fight against the disease. For all breast cancer patients who require mastectomy, I suggest the following: talk to a board-certified plastic surgeon regarding reconstruction options, and discuss the pros, cons, and realistic expectations of those options. For more information, contact my office or follow the link to the ASPS Web site at

2021 Santa Monica Blvd., Suite#408-E
Santa Monica, California 90404

Telephone: (310) 315-9522
Facsimile: (310) 315-9542